Rebranding of the tallest office building in Poznan

The tallest building in Poznan is AND2. The transformation of Andersia Silver is not only a name change for the building at Plac Andersa, but also a comprehensive rebranding process, emphasizing the values and quality of this office building. Andersia Silver, the tallest skyscraper in Poznan, inaugurates a new chapter in market relations, becoming the AND2 office building. The new AND2 logo, symbolizing elegance and innovation, reflects the foundations and quality of this facility at Plac Andersa. It is a modern design that harmonizes both the past and the future of this place.

AND2 is a reference to commonly used abbreviations in modern culture, Plac Andersa 2 = AND2. AND is also an English conjunction that symbolically emphasizes the diversity of possibilities, amenities and features of this exceptional space.

Changing the name and logo of the tallest office building in Poznan is just the beginning. The new identity fully encompasses not only the visual aspects of the project, but also the communication strategy, fitting into the new business reality of the commercial real estate sector.